song chosen: AJ X Deno ft EO London

The song London is conventional UK rap music which often portrays images of the artist background and brand image through the visuals of the video. This is clearly evident through the use of presenting a variety of cinematics throughout all parts of London from brixton to Ladbroke Grove, this is done to make the video appeal to everyone from London as people will know the areas which are shown in the video. Secondly it also can portray the city of London to people that are not from London as it reveals what the London life is like for the viewers.

In addition in the music video a lot of cinematics are used to portray what London life is like which the Londoners can relate to, this can be seen through the visuals at the beginning of the video where it can be seen that AJ is sat in a launderette.